Contextual AI · Interactive rich media

Advertising that
gets the context.

SynQ by MRN Digital reads what people are watching, reading and hearing — and places interactive rich media ads in that exact moment, across mobile, web, YouTube, OTT and CTV. No cookies required.

See how it works
YOUR BRAND, IN MOTION

One moment.
A creative worth exploring.

FORM / AUDIOSynQ concept
LESS NOISE. MORE FEELING.

Your world. A new frequency.

HOUR / STUDIOSynQ concept
PRECISION, WITH PERSONALITY

Make time for the extraordinary.

A LITTLE SPICE. A LOT OF SOUL.
SAFFRON / TABLESynQ concept
A LITTLE SPICE. A LOT OF SOUL.

Good evenings start here.

Mobile. Web. Connected TV.Touch. Explore. Interact.Explore the experience

What is SynQ

Understand. Match. Engage.

SynQ is MRN Digital’s AI-powered contextual advertising platform. It understands what a person is reading, watching or listening to right now — and places an interactive rich media ad that fits that exact moment.

Instead of following people around the web with cookies, SynQ targets the content itself. That makes every ad relevant, brand-safe and privacy-safe by design — and because SynQ is fully managed, our team runs the whole campaign for you.

0
Cookies
7
Levers
5
Environments

Why context beats cookies

Same visitor, two ways of choosing the ad.

Contextual Targeting

The page they are on

Fashion — Vogue India Style Edit

Article about fashion week trends. SynQ reads: context = style, aspiration, luxury.

Contextually Matched Ad

Trendy Fashion — Up to 50% Off

Placed because the content is about fashion, not because of user history.

Built around your campaign

What SynQ does for you

Four services, one campaign — from reading the content to reporting the results. Scroll to unfold.

Fully managed by our team. Built for your goals.

How it works

From brief to results.

Six steps, fully managed. You share a brief and follow the report — SynQ’s AI and our team handle everything in between.

  1. You

    Step 1: Share your brief

    Tell us your campaign goals, audience, markets and budget. That brief is all we need from you — there is no tool to learn.

    • Goals & KPIs
    • Markets & audience
    • Budget & flight dates
    SynQ / Campaign setup
    SynQ admin panel: Campaign setup
    Campaign details, audiences, platforms and budgets · Actual interface, sample data
  2. SynQ AI

    Step 2: SynQ reads the content

    Deep learning analyses every page, video and audio stream in real time — meaning, sentiment, objects, faces, voice and scenes.

    • 8 contextual signals
    • Real-time analysis
    • No cookies, no identity
    Illustrative contextual match
    Mountain getaway article used to illustrate contextual travel advertisingTravel context

    “Discover scenic trails and peaceful stays for your next mountain getaway.”

    Topic: travelIntent: trip planningScene: mountainsAd fit: stays & experiences
    See step 02 in detail
  3. Our team

    Step 3: We target the right context

    Our team configures contextual categories and keywords, geography, demographics, devices and brand-safety rules around your brief.

    • 15 content categories
    • Geo, device & demographics
    • Pre-bid brand safety
    SynQ / Contextual targeting
    SynQ admin panel: Contextual targeting
    The contextual controls our team uses to configure a campaign · Actual interface, sample data
    See step 03 in detail
  4. Creative studio

    Step 4: Your ad comes alive

    We pick and build the rich media format that fits each moment — from a 3D product to a scratch card or a CTV L-band.

    • 10 rich media formats
    • AI dynamic creative
    • Built by our studio
    3DScratch2-in-1CarouselIn-imageCTV L-band

    Best fit for this moment: 3D Rich Media

    See step 04 in detail
  5. SynQ AI

    Step 5: Served at the right moment

    When the content matches, SynQ serves the right creative in milliseconds — on mobile, web, YouTube, OTT, CTV and audio.

    • 6 environments
    • Programmatic auctions
    • Peak-intent moments
    • YouTube Videos
    • Non-YouTube Video
    • Premium Publishers
    • OTT Platforms
    • Connected TV (CTV)

    Ad served in milliseconds when the context matches

    See step 05 in detail
  6. You

    Step 6: Follow the live report

    A private report link shows delivery and pacing, view and completion funnels, and day-wise, creative, device and audience splits.

    • Live client report
    • Day-wise analysis
    • Creative & device splits
    SynQ / Final report
    SynQ admin panel: Final report
    Campaign performance, delivery metrics and day-wise results · Report preview
    See step 06 in detail
Explore an article
Step 02SynQ reads the content

Contextual AI

Content becomes a signal.
SynQ makes the connection.

SynQ reads what a person is looking at right now — and places the ad that fits that exact moment.

Content meaning
Campaign fit
Creative choice
Placement timing
1
She reads an article
Priya is reading about making café-style coffee at home on her phone.
Coffee
A better coffee ritual starts at home
Explore the craft of espresso and a calmer morning routine.
Coffee Journal · 4 min read
2
SynQ reads every signal
In milliseconds SynQ AI reads the keywords, objects, sentiment and safety of that page.
Keywords
espressohome brewingcoffeemorning ritual
Object identification
Coffee machine
Sentiment
Positive · ready to buy
Brand safety
Safe article
3
The right ad appears
So the ad she sees is a coffee machine that fits her interests — no cookies, no tracking.
A better coffee ritual starts at home
Right ad.
Right context.

The 8 signals SynQ reads

Contextual intelligence that reads every signal

SynQ's deep-learning engine analyses the full content of every page, video, and audio stream — matching it to the semantic and qualitative signals from your campaigns.

Swipe to see all 8 signals

  • 01

    Semantic Analysis

    Understands the full meaning of content — not just keywords. Identifies intent clusters like [hair oil, dry hair, frizzy] to place relevant ads even without exact matches.

  • 02

    Sentiment-Based Targeting

    Detects emotional tone in real time — from enthusiasm and aspiration to concern and urgency — matching ads to users in the right emotional state for your message.

  • 03

    Dynamic Creative Placement

    Shows the most compelling creative for each content context — the version of your ad most likely to resonate is the one served.

  • 04

    Celebrity & Persona Detection

    Identifies known personalities in video content — aligning your brand with the right faces and creator environments.

  • 05

    Voice-to-Context Analysis

    Converts spoken audio to intent and sentiment signals — enabling relevant ads in podcasts and video-heavy environments without visible text.

  • 06

    Object-Level Targeting

    Recognises product types and objects in visual content — matching your ads to videos and pages that feature relevant products.

  • 07

    Scene & Location Detection

    Identifies settings, landmarks, and lifestyle backdrops — syncing your ad to moments that match your brand's visual world.

  • 08

    Brand Visibility Mapping

    Tracks your own logo presence and monitors competitors' exposure — enabling proactive brand safety and competitive response.

Privacy-safe by architecture

SynQ does not rely on third-party cookies, cross-site tracking, or personal data. Targeting decisions are based on content signals — not user identity — so your ads appear exactly when interest peaks, in a future-proof, regulation-aligned way.

THE SYNQ PLAYGROUND

Your moment.
Your creative canvas.

Choose a reading moment. Pick a screen. See how one idea takes a different shape.

01 / Set the context
02 / Choose the screen
THE READING MOMENT

A weekend beyond the usual

Weekend planningCity guidesExploring
LIVE CONCEPTMobile canvas
ROAM / WEEKENDS

Less routine. More discovery.

Short escapes, thoughtfully packed.

A city escape → Mobile → A creative that fits.

Illustrative concepts · Fictional brands · Explore all nine combinations
Step 03We target the right context

Find the spaces
your campaign belongs.

Reach the people who matter, precisely where their attention is — across pages, videos and shows.

Categories
15
Sub-categories
99
Ad exchanges
6
Automotive
  • Auto News
  • Car Reviews
  • New Cars
  • Used Cars
  • Electric Vehicles
  • Auto Parts & Accessories
SynQ's dotted globe with connected category bubbles for automotive, finance, technology, travel, education and other contexts
Step 05Served at the right moment

SynQ in action

One engine. Every screen. The right ad, every time.

Watch SynQ read a page, a video, a TV show and a podcast — and serve the right ad in the right context, in milliseconds.

1The content

beautyedit.in

Dry, frizzy hair? 7 fixes that actually work

Hair care

Ad · Kesh Naturals

Frizz? Fixed in 7 days.

Shop now

2What SynQ reads

Context understood

  • Context category

    Lifestyle › Beauty

  • Keywords

    hair oildry hairfrizzy hair

  • Sentiment

    Concern → solution-seeking

  • Objects

    HairOil bottleComb

  • Brand safety

    Safe article ✓

3The ad SynQ serves

Ad slot · 300×250

Kesh NaturalsAdChoices

Frizz? Fixed in 7 days.

Cold-pressed bhringraj + argan oil

₹349Shop now →

300 × 250 · Medium rectangle

Matched on

hair oil frizzy hair beauty

Right ad. Right context. No cookies.

Illustrative examples with fictional brands. SynQ also serves 728×90, 320×50, native, video and CTV formats.

Where SynQ runs

  • YouTube VideosPre-roll · Mid-roll
  • Non-YouTube VideoOutstream · Publisher video
  • Premium PublishersDisplay · News
  • OTT PlatformsStreaming · In-stream video
  • Connected TV (CTV)Smart TV · Big screen
  • Audio & In-AppPodcasts · Voice

Built for touch.
Made for mobile.

Let people explore a campaign with the gestures they already know.

3DGamifiedInterstitialShoppable
MOVE THROUGH YOUR CITY
FLUX / CITYSynQ concept
MOVE THROUGH YOUR CITY

Take the scenic way home.

01 / 03Scroll · Try the ad
Step 04Your ad comes alive

Rich media.
Real interaction.

More than an impression. A reason to get involved. Swipe through original campaigns, explore the details and experience what an interactive ad can do.

Swipe or drag to explore01 / 04
Product exploration
STILL / WORKSSynQ concept
EVERY FRAME, YOUR PERSPECTIVE

Keep the feeling.

Still / Works

Keep the feeling.

A closer look. A different finish. Let people discover the details that make a product theirs.

Interactive collection
ROOT / ROOMSynQ concept
LITTLE RITUALS. GREENER SPACES.

Room for something alive.

Root / Room

Room for something alive.

Turn everyday inspiration into a product people can explore, personalise and connect with.

Display concept
CLAY / FORMSynQ concept
SHAPED BY HAND

Objects with a quieter presence.

Clay / Form

Objects with a quieter presence.

Give a considered product story its own space, with a clear invitation to explore more.

Connected TV concept
ORBIT / SOUNDSynQ concept
WARM SOUND. CONSIDERED DESIGN.

Let the room find its rhythm.

Orbit / Sound

Let the room find its rhythm.

Bring a brand onto the big screen with a focused story and a simple next step.

Original SynQ concept campaigns · Fictional advertisers · Interactive demos

Creative showcase

Every format, live.

Scroll through 10 rich media formats. Each one is a working ad — tilt it, scratch it, swipe it.

  1. SYNQ / 01

    3D Rich Media

    Products customers can turn and explore

    3D visualsProduct animationTilt & dragHigh impact

    Interactive 3D product cards that respond to touch and tilt — so shoppers explore the product before they ever click.

    ↗ Drag or move over the product
    ATELIER / 08Ad concept

    A quieter
    kind of bold.

    Sculptural glass fragrance bottle

    Warm amber · soft vanilla · a lasting impression

    Move or use arrow keys to explore
    Interactive SynQ concept
  2. SYNQ / 02

    Gamified Scratch Card

    Play, scratch, reveal — then convert

    GamifiedScratch & winCouponsEngagement

    Turn an ad into a moment of play. Users scratch to reveal an offer, which lifts time-spent and coupon redemptions.

    ↗ Scratch the foil or press Enter to reveal
    Artisan chocolate and hazelnuts
    CACAO / STUDIOAd concept

    A little
    everyday magic.

    Something sweet is waiting.

    20% OFFYour tasting box · COCO20
    Interactive SynQ concept
  3. SYNQ / 03

    2-in-1 Video + Display

    Video and banner in one placement

    VideoSynced bannerDual messageRecall

    A video creative paired with a synced display panel in a single placement — the story plays while the offer stays visible.

    ↗ Watch the banner follow the video
    THE MOTION JOURNAL
    Electric coupe on a coastal road
    Ad concept
    NOVA / E

    Move beautifully.

    Animated concept
    NOVA / E
    SCULPTED FOR THE CITY

    A new perspective on electric design.

    Interactive SynQ concept
  4. SYNQ / 04

    Animated Interstitial

    Full-screen moments that stop the scroll

    Full screenMotion graphicsRich mediaDynamic

    Full-screen, motion-led takeovers at natural breaks in an app or site, with a clear close and a single strong call to action.

    ↗ Close the interstitial, then replay it
    Cliffside resort at dusk
    SEREIN / STAYS
    ROOM TO SLOW DOWN

    Stay a little
    closer to calm.

    Quiet coastlines. Thoughtful spaces.
    A different kind of escape.

    Interactive SynQ concept
  5. SYNQ / 05

    In-Image Ads

    Ads inside the images people are already viewing

    In-imageContextualNon-intrusiveVisual match

    SynQ reads an article's images and places a matching ad unit right on them — relevant, visible and never in the way.

    ↗ The ad slides into the article image
    SPACES / ARCHITECTURE

    A place to
    make your own.

    Natural light, quiet corners and considered design.

    Thoughtfully designed modern homesThe architecture of everyday living
    H
    Ad · Haven LivingThe Garden Residences
    Interactive SynQ concept
  6. SYNQ / 07

    YouTube Contextual

    Pre-roll matched to what's being watched

    Pre-rollCompanion bannerVideo-level targetingBrand safety

    Skippable pre-roll with a companion banner, served only on videos whose spoken words, objects and scenes match the brand.

    ↗ Wait for Skip, like a real viewer
    VIDEO / CONTEXT PREVIEW
    Electric vehicle contextual video concept
    AD · NOVA / E

    Electric. By design.

    Context-matched ad
    A new chapter in electric design
    Interactive SynQ concept
  7. SYNQ / 08

    CTV L-Band

    Brand moments on the big screen, without interruption

    Connected TVL-bandScan to buyHousehold reach

    The show keeps playing while the brand frames it in an L-band, with a QR code that takes viewers straight to the offer.

    ↗ The show shrinks into the L-band
    SEREIN / STAYS

    Room to
    slow down.

    The Coastal Collection

    QR code to explore SynQ campaign conceptsExplore the experience
    THE COASTAL COLLECTIONA slower kind of stay. ↗
    Coastal resort film conceptSlow Places / The Coast
    Interactive SynQ concept
  8. SYNQ / 09

    AI Dynamic Creative

    One ad that adapts to every context

    AI creativePersonalisedWeather & timeContext-aware

    The headline, image and offer change with the context — the season, city or time of day — automatically, without user data.

    ↗ Pick a context to see the ad adapt
    Coast travel concept
    SEREIN / STAYSAd concept
    CREATIVE MATCH / COAST

    Where the day finds its own pace.

    Sea air. Slow mornings. A room with a view.

    Interactive SynQ concept
  9. SYNQ / 10

    Display Banners

    Animated IAB banners on premium publishers

    300×250728×90AnimatedPremium publishers

    Lightweight animated banners in standard sizes, placed next to the most relevant content on premium Indian publishers.

    ↗ Pause or play the animated banner frames
    THE BEAUTY JOURNAL
    Atelier fragrance
    ATELIER / 08A quieter kind of bold.
    SCENT / PERSONAL STYLE

    The art of finding
    your signature.

    Considered ingredients. Beautiful objects. A scent that feels like you.

    A considered fragrance collection
    Interactive SynQ concept
01 / 10SCROLL TO EXPLORE · PAUSE TO PLAY

Original SynQ concept creatives with fictional advertisers.

Step 06Follow the live report

Transparency at every step

Ads people actually watch — and reports you can trust.

~85%VTR

Approx. view-through rate for EXO Bar on YouTube Contextual.

Pre-bidBrand safety

Adult content, violence, hate speech and more are excluded before a bid is placed.

LiveClient report

A private report link with delivery, pacing, VTR and completion funnels.

Day-wiseAnalysis

Creative, device, age-gender and region breakdowns to plan the next campaign.

FAQ

Your questions, answered

Contextual advertising with SynQ — what it reads, where it runs and how a managed campaign works.

What is SynQ?

SynQ is MRN Digital's proprietary AI-powered contextual advertising platform. It analyses the semantic meaning, emotional tone, objects, faces, audio, and visual signals of any page, video, or audio stream, and places your ads at the moment user intent peaks — without third-party cookies.

How is contextual advertising different from behavioural targeting?

Behavioural targeting follows users around the web using cookies and past activity, so intent signals are often stale. Contextual advertising reads the content a person is viewing right now and matches your ad to it, so the ad is relevant to the moment and does not depend on user identity.

Does SynQ use third-party cookies or personal data?

No. SynQ does not rely on third-party cookies, cross-site tracking, or personal data. Targeting decisions are based on content signals — not user identity — which makes it privacy-safe by architecture.

Where can SynQ place my ads?

SynQ places contextual ads across YouTube, non-YouTube video, premium publishers, OTT platforms, Connected TV (CTV), and audio and in-app environments.

What signals does SynQ analyse?

SynQ combines semantic analysis, sentiment, dynamic creative matching, celebrity and persona detection, voice-to-context analysis, object-level recognition, scene and location detection, and brand visibility mapping to understand what content is really about.

Do I need to set up or manage SynQ campaigns myself?

No. SynQ is a fully managed service. MRN Digital's team sets up your campaign and all of its targeting according to your requirements, then runs it for you. You receive a private report link to follow your live campaign's performance.

How do I get started with SynQ?

Book a demo and share your campaign requirements. Our experts will set up and launch your SynQ contextual campaign across YouTube, publishers, OTT, CTV, and audio and in-app environments, and share a live report with you.

Let’s work together

Let’s craft campaigns that create lasting impact.

Talk to our experts about launching SynQ rich media and contextual campaigns across YouTube, publishers, OTT, CTV, and audio/in-app environments.

Explore creatives